Apr 19 2010
At the Milan furniture fair, started last April 14th, the Belgian design brand Extremis launched a very special concept.
Alea cube-shaped flowerpot
From now on people have the possibility to buy an Extremis license. With this license, one has the right to re-create themselves a single version of their favorite Extremis product. Each official license is packed in a box containing the necessary drawings and specifications.
Dirk Wynants, the creative mind behind Extremis, is well aware that the idea is very controversial. But, thus, he points out the statement that the value of an Extremis product is not only the result of a production process, but that also the intellectual property and the creative work have their value.
Novelties
Within this concept, Extremis is offering some classics form their range and are also presenting some newcomers. Its new products include the high table Abachus, a parasol called InUmbrina and the cube-shaped flowerpot Alea, all three designed by Dirk Wynants, the driving force behind Extremis. Another newcomer is the Romeo & Juliet bench. Its integrated flowerpots add a touch of greenery to any indoor or outdoor environment.
As the popularity of the Sticks space dividers is still growing, Extremis is launching two new versions: Sticks Curved, a curved based version allowing you to create circles and curved lines, and Sticks Enlightened, a LED illuminated version. The timeless ExTempore range is also welcoming a new addition: ExTempore Patchwork. Its hardwood strips are cut to different lengths creating a beautiful tabletop pattern and allowing table lengths from 300 to 450 cm.
At first sight, the various Extremis products have very little in common. But if you have a closer look, you will see that they all share three basic principles. They are all innovating products offering functional solutions and encouraging people to get together. That is why Extremis describes its products as tools for togetherness.
Source: http://www.extremis.be/